Top 5 Link Building Tools for an SEO Friendly Site


One of the key signals Google bots look at when ranking your page is the quality and number of backlinks. This is why link building should be a key part of your marketing strategy. However, link building is a mixed bag and can easily get you into problems with Google. According to experts at, misusing links, whether accidentally or not, can easily get your website blacklisted.  This is why you need to keep tabs on the performance of your links. To effectively do this, you will need software to check backlinks of website. Here are the top 5 backlinking tools you can use.

1.      BuzzStream Link Building

BuzzStream Link Building

This is one of the most powerful backlinking software for both businesses and individuals. The tool comes with a repertoire of tools that allow you to manage your contacts list, write and send customized messages, and build relationships seamlessly. These activities are a core part of the link building process.  With Buzzstream, you’ll be able to manage several link-building projects simultaneously and greatly improve the success rates of your link-building efforts. The software also makes it easier to work as a team.

2.      Moz Open Site Explorer

Moz Open Site Explorer

Once you have a good number of links pointing to your content, the next step is to keep track of their performance to avoid being slapped by Google. The Moz Open Site Explorer software is one of the best tools you can use to check backlinks of website. Use it to identify potentially damaging links and take them down to protect your website and boost your rankings. You can also use it to discover link building opportunities and as a backlink research tool.

3.      Majestic SEO

Majestic SEO

This is a great tool for building and analyzing your backlinks. If you want to check out the link-building strategy of your competitor to inform your link building strategy, then this is the perfect tool for you.  It is easy to use and you only need to type in a target keyword to start analyzing. You get all sorts o details from the site you’re analyzing including IPs, referring domains, anchor texts, and external backlinks. You’ll also get a historical backlink profile of the site.

4.      Ahrefs


This is a firm favorite among digital marketers, website owners, and web developers. It comes with a plethora of link building tools that include Positions Tracker, Positions Explorer, Site Explorer, and Ahref Alerts. The Site Explora feature comes in handy when you want to check backlinks of website. You can use it on your website or a competitor’s. Some of the information you can extract in a matter of seconds includes anchor texts, backlink strength, and any website linking to the page you’re analyzing. The Ahrefs Alerts feature gives alerts whenever your related keyword or company is mentioned, or whenever you get a new backlink.

5.      CognitiveSEO


This is a handy tool for analyzing various aspects of a digital marketing campaign. Other than helping you keep track of your search rankings, it also includes a backlink analysis feature. You can use it to check for any unnatural links pointing to your website and fix any issues before they get out of hand. You can also use CognitiveSEO to snoop on the SEO tactics of your competitors. This can give you an edge on the competition since you’ll be able to pinpoint and exploit their areas of weakness.


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